The Nevada Commission on Tourism is the only agency that promotes tourism for the entire state, including Las Vegas, Reno, Lake Tahoe and all of Nevada’s rural communities. Like weaving threads to create a tapestry, NCOT integrates Nevada’s multitude of attractions to create the picture of an enticing, compelling destination.
Example: NCOT promotes travel on U.S. Highway 50 for visitors to experience “The Loneliest Road in America,” historic mining towns and other “Wild West” attractions along the route. This promotion delivers visitors to Fernley, Fallon, Austin, Eureka, Ely and Great Basin National Park.
No other agency can fulfill this mission. NCOT has spent 25 years developing a high level of knowledge and expertise about Nevada’s tourism products and markets.
NCOT’s 25 years of experience benefits rural network
Commission staff works closely with its statewide rural tourism network and has developed 25 years of expertise in understanding Nevada’s communities, their tourism products, leadership and needs.This relationship with rural Nevada enables NCOT to identify and address issues and ensure the best use of each grant.
Most Nevada communities are rural and do not have the means to independently promote their tourism product on national and international levels. They depend on the Nevada Commission on Tourism to accomplish this activity.
Nevada’s unique marketing coverage
NCOT markets and advertises Las Vegas and Reno, bringing in tour operators and influential travel media from around the world for familiarization tours to experience first-hand the attractions and amenities of Nevada’s two metropolitan areas. In addition, NCOT’s Marketing and Advertising department produces promotional programs and materials created solely to draw visitors to rural communities, attractions and events. No other tourism entity coordinates and markets Nevada’s entire tourism product.
Nevada’s statewide tourism territories
The Nevada Commission on Tourism’s statewide network of tourism territory volunteers helps keep goals in sight and projects on track. NCOT, together with territory volunteers, coordinates rural tourism activities throughout Nevada and helps the six territories chart a course and achieve tourism promotion goals.